Case Study: Optimized Connectivity for Micro Markets

Parlevel offers a robust set of management and sales tools for the food and beverage industry. Launched in 2013, Parlevel has become the backbone of hundreds of businesses around the world helping them spend less, sell more, and optimize their operations. An integral part of their services is providing their customers with seamless connectivity powered by OptConnect.

About Parlevel

Present in 20 countries and counting, Parlevel helps vending, micro market, and other service providers manage thousands of locations every day. Their software applications connect to a wide range of hardware solutions, providing their customers of all sizes with the benefits of easy-to-use, powerful technology tools.

“When starting Parlevel, we wanted to assist vending operators with operational information that they can utilize every day,” said Alan Munson, Chief Commercial Officer at Parlevel. “We feel that we’ve been able to bring a human touch to the technology side of things, trying to understand what our customers need and putting those pieces in place to make their lives easier.”

Micro markets were launched in 2011 and are expected to grow to more than 35,000 units by 2020, according to the National Automated Merchandise Association. With many customers insisting on using their existing location’s internet, Parlevel wanted a better way to provide them with more reliable connectivity.

“We knew that connectivity can be spotty when customers use their location’s internet so when we began to get into the micro market space we wanted to find a provider that could give us the best connectivity possible for our customers,” said Alan Munson, Chief Commercial Officer.

“We provide customers of all sizes with the benefits of easy-to-use, yet powerful technology tools. We needed a robust, managed wireless solution to add to that value.” – Alan Munson

Their Solution

Through an industry expert, Parlevel was referred to OptConnect. Munson then went through his existing customers already using OptConnect and got feedback on the solution. “After speaking with customers, it was clear to me that OptConnect had their best foot forward when it came to connectivity,” said Munson.

In October of 2017, Parlevel officially partnered with OptConnect to bring their customers connectivity they could count on.

We love the reliability aspect of OptConnect,” said Munson. “We know that connectivity plays a very important role when it comes to the efficiency of any kiosk and OptConnect makes sure our customers always get the connectivity they need.

The Growth of Micro Markets

As the growth of micro markets continues to expand, Parlevel will continue to evolve their technology to meet their client’s needs. In partnership with OptConnect, they will be able to provide connectivity that will grow with their clients.

“Micro markets are significant for Parlevel’s future because they are significant for our customers’ future,” said Christopher Blomquist, Director of Marketing at Parlevel. “From vending operator, to entrepreneur, to HR professional, our customers have made it clear that the future of breakrooms is powered by micro market technology. So we will continue to create tools and provide connectivity that help businesses build better break rooms and better serve their clientele.”

Parlevel has multiple strategic partnerships with some of the best names in the business, but OptConnect is their sole connectivity provider. This enables Parlevel to indeed be an all-in-one solution for their customers, providing them with real-time data, management, support, and much more.

“We pride ourselves on being a one-stop shop for micro markets, so being able to offer OptConnect’s reliable connectivity in addition to that really solidifies our role as an all-in-one provider.”

Choosing OptConnect

“Every moment that a kiosk is down is a moment that your customer is losing efficiency and profit. We recommend OptConnect because they provide reliable connectivity so that our customers can operate at maximum efficiency without worrying about downtime.”

OptConnect provides wireless network connectivity for Micro Market systems of any size. OptConnect’s solutions give merchants faster and more flexible deployments, and a reliable connection to manage inventory and market operations. Our wireless routers are device-agnostic. If you need wireless network connectivity in a custom application, look to OptConnect to provide the hardware, network connection, software and support you need.

To learn more, please contact us at 1.877.678.3343.

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